Product Recommendations, Affiliate Links and FTC Disclosure for Estheticians

Product guidance is one of the most valuable parts of a virtual consultation, and many estheticians earn commission on what they recommend. That's fine, as long as clients know.

The rule in plain language

The FTC's Endorsement Guides say that when you have a "material connection" to a brand, such as a commission, free products, a discount or a paid partnership, you need to disclose it clearly and close to the recommendation. That applies to your social posts, your written plans and what you say on calls.

Simple ways to disclose

• In written plans: "I earn a commission on some products linked here. I only recommend what I'd use myself."
• On a call: "Full transparency, I carry this line and earn from it. Here's a lower-cost option too."
• On social: "#ad" or "Paid partnership" at the start, not buried in hashtags

Recommend like a professional

• Offer options at more than one price point
• Explain why: the ingredient, the texture, the concern it addresses
• Don't make medical claims for cosmetics, such as "cures acne" or "treats eczema"
• Let clients keep products they already own when they work

This guide is general education, not legal advice. Esthetics rules are set state by state and change. Check with your state board of cosmetology or esthetics, and a licensed attorney, before making decisions for your business.

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